Analytics

Our Content ID Analytics provides insights into how your assets are performing on YouTube. We report important metrics like claims, views, and estimated revenues.

You can use filters to customize the date range for which you want to see data, and also drill down all numbers on an asset-level.

Analytics are meant to give you a rough understanding of how your assets are performing before financial reports are available. They can never replace financial reports and all data is subject to - sometimes significant - changes and adjustments.

Not all use cases (such as revenue sharing between partners) are considered when calculating estimated numbers. Please read the details about each graph carefully. We provide analytics "as-is" based on reports provided by YouTube to show general trends, but this data is not reliable and should not be used as a basis for important decisions.

Only our financial reports contain finalized, reliable information on your assets' performance. Analytics data is available beginning January 1, 2024. Data shown for periods before the Analytics page was available to you may be incomplete.

New claims

This graph indicates the number of new claims created on that day. It includes all claims, regardless of their status.

• The graph shows the number of claims for all assets currently in your account. If you previously owned an asset, but it's no longer in your dashboard, historical claim counts for the asset will disappear. If you take over ownership of an asset from another owner, you will begin seeing historical claim counts for it.

• If someone shares revenues of an asset with you, but they are considered the primary licensor and you do not see the asset on your Assets page, you will also not see its claims in this graph.

Views

• Views might be incorrect for the day that a video was claimed. The discrepancy arises from the fact that the metrics in the report reflect all views for that day, rather than just activity that occurred after the claim was made. For example, on a particular day, suppose a video is viewed 10 times, then it is claimed, and then it is viewed another 10 times. The view count will state that the video was viewed 20 times, even though only 10 of those views occurred after the claim took place. Metrics on all successive days should accurately reflect view counts related to the claimed video.

• The graph shows views for all assets currently in your account. If you previously owned an asset, but it's no longer in your dashboard, the historical views for the asset will disappear. If you take over ownership of an asset from another owner, you will begin seeing historical views for it.

• If someone shares revenues of an asset with you, but they are considered the primary licensor and you do not see the asset on your Assets page, you will also not see associated views.

Estimated revenue

This graph shows your estimated revenue per day. Calculation of estimated revenue is particularly complex, so please make sure to read and understand these details:

The sole purpose of estimated revenue is to give you a rough idea of how your assets are performing. They can under no circumstances be used to calculate payments or make financial decisions. They are also not the basis for your payouts - these are calculated from completely separate financial reports provided by YouTube on a monthly basis.

• Estimated revenue is subject to adjustments due to various reasons, including invalid traffic, Content ID claims and disputes, ownership conflicts, and reference overlaps. This is why your final payout will always be different from estimated revenue. For example, revenue is held during an ownership conflict and not included in estimated analytics. When the other party removes their ownership, YouTube adds these royalties to their final report that we use for payments, but not to the estimated analytics.

• Estimated revenue is indicated in USD, but YouTube pays us (and we pay you) in EUR.

• The graph shows the estimated revenue for all assets currently in your account. If you previously owned an asset but it's no longer in your dashboard, the historical revenues for the asset will disappear. If you take over ownership of an asset from another owner, you will begin seeing historical revenues for it.

• Estimated revenue for all assets is based on your default payout rate. Different payout rates on individual assets are not considered.

• Your current payout rate applies. If your rate changed over time, you will see historical revenues calculated with your current rate.

• If someone shares revenues of an asset with you, but they are considered the primary licensor and you do not see the asset on your Assets page, you will also not see estimated revenue data for it.

• Consequently, if you share revenues with others, your dashboard will display the total estimated revenues due to all partners — though you will only receive your share.