Increase Royalties With ClaimBoost
What is ClaimBoost?
YouTube Content ID does not detect all uses of your music. For example, short matches (<20 seconds) or barely audible matches (e.g., quiet background music) are often missed. Legally, you are entitled to receive royalties from such matches, but YouTube does not know they exist. That's why we have developed ClaimBoost.
ClaimBoost is our new service that combines AI technology with expert manual review to identify and claim matches that Content ID has missed. This means more opportunities for monetization and better protection for your content.
We work with a proprietary index of YouTube videos to identify potential matches outside of YouTube's Content ID system. This allows us to detect very short matches (10 seconds), mashups, speed changes, pitch changes, and music recorded in noisy environments.
When our system detects a high-potential match that shows traction but has not been claimed by Content ID, our content operations team reviews them for compliance with YouTube's policies and then places a manual claim. Just like with a regular claim, we collect future royalties and pay them to you.
What are the benefits?
ClaimBoost increases your royalties by claiming previously unknown uses of your music, without any additional effort for you. In our initial case study, we've seen an average increase of 10% in gross royalties.
What are the terms?
There are no set-up fees to get started. We and our partners incur significant costs to handle such claims, especially due to the high cost of scanning millions of YouTube videos and the required manual human review of each match. Also, the manual claiming tool is granted in exceptional circumstances to some of YouTube's largest partners who have demonstrated an advanced working knowledge of Content ID.
Therefore, an additional service fee is deducted from manual claiming royalties. Contact your account manager to learn about the fee applies in your case. This is a fee of our vicarious agents and distribution partners as described in our agreement. Of course, this only affects manual claims, so your current royalties (as well as all future automatic Content ID claims) stay unaffected. Essentially, it is free additional money that otherwise could not be collected.
Will ClaimBoost interfere with automatic Content ID claims?
No. ClaimBoost runs after a video has been published, and automatic Content ID claims have been placed by YouTube. It will not prevent automatic claims or result in duplicate claims.
How do I enable ClaimBoost?
Email your account manager to request ClaimBoost to be enabled for your account.
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